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I'm like 99% sure that's what the creators were going for. They wanted the attraction of that yt male nt dude bro reddit incel audience who can look at Rick and project their childish behavior as this badass nonchalant attitude through him.
But just queer enough that the queer audience can get something out of it. kind of reminds me of Deadpool in that way. Like yes he's queer but it's never explicit.
honestly im never gonna get over the fact that a tv show came out where the titular characters are a hispanic pansexual autistic man and his dubiously straight but definitely neurodivergent grandson, and it became a massive pop cultural phenomenon while garnering a fanbase largely made up of anti sjw reddit ass men. it isn't as bad as it used to be and i reckon they were always the loud minority, but like isn't that fucking bizarre? the amount of racism homophobia and ableism that's come from people who worship rick sanchez for being a genius asshole boggles the mind.