Dive Deep into Creativity: Discover, Share, Inspire
Any social entrepreneurs worth their (fair-trade, alder-smoked) sea salt will have an "our story" section on their website, explaining how a college trip to Guatemala or a grandmother's devotion to fresh produce inspired the company's current mission. "It's not just 'my candles are great', it's 'and then I went to Java and discovered this wax and this is a part of my journey, here's a picture,'" says Deresiewicz. "Goods now all have to be experiences.
Elizabeth Nolan Brown aka. "smoothie catharsis will solve your existential crisis"