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I don't know about anyone else but it bothers me when I find a Gravity Falls fic that's tagged "Bill Cipher being Bill Cipher" when they actually mean "Bill Cipher is evil." Just so we're clear, Bill IS evil, that's not the problem. The problem is that people will write Bill being super serious and evil when the whole fun is that Bill is silly! If you tag "Bill Cipher being Bill Cipher" I expect a minimum of 80% silliness from his character. The rest can be evil stuff but you CANNOT FORGOE THE SILLY!